A Bird in the Hand: The influence of games on television
Tuesday, 1st March 2005 Catherine Warren, President, FanTrust Entertainment Strategies Download video (wmv) As audience demands become increasingly interactive, how are the worlds of games and television morphing? While the budgets for electronic games continues to explode, is plot always trumped by special effects? As traditional television loses market share, how is the apetite for gameplaying shaping the writers' craft? We will explore these shifts in storytelling, the influence of fan culture, the power of data mining and the promise of emerging technology on tomorrow's entertainment. |