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Leo Sang-Min Whang


Professor of Psychology, Yonsei University

As a psychologist, Dr. Whang's main interest was on the change of human thinking & behaviors by that of social-cultural circumstances. Since the internet has stirred up his imagination, he has been making a study on the 'cyber psychology' and 'youth culture' with an emphasis on online gamers and its related culture. His book, "There is another 'me' in the cyber space", written in 2000 is estimated as a new and striking approach on account of analyzing the psychological laws of cyberspace in Korean society. His another book, 'New Generation of Korean in Cyberspace (2003)' was an epitomic work on changes in Korea in relation to youth culture and their virtual and consuming behaviors. He currently contributes to the research on the Asian youth culture through role playing on-line game (MMORPG), such as 'Lineage'. He can be reached through e-mail, swhang@yonsei.ac.kr.

Dr. Whang holds a B.A. from Seoul National University, and M.A. & Ph.D. from Harvard University.