Expanding PC online virtual world into mobile devices
Tuesday, 7th March 2006 Sampo Karjalainen, Chief Creative Officer, Sulake Download video (wmv) With over 4 million unique visitors a month, Habbo Hotel is one of the biggest online teen communities in the world. As a part of Sulake's vision to build an international teen brand, Habbo world is now being expanded into the area of mobile devices. How does a virtual world that is based on avatars, communication, gaming and self-expression work on mobile devices? Sulake's Chief Creative Officer Sampo Karjalainen explains and demonstrates the projects realized so far and discusses the design principles and processes used. |