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Jane McGonigal
Game designer (42 Entertainment) and researcher (UC Berkeley)
The Puppet Master Problem: Design for Real-World, Mission-Based Gaming
Jane McGonigal is a pervasive game designer with 42 Entertainment
and a games researcher at UC Berkeley. As a designer, she
specializes in real-world, multiplayer games for public spaces and
serious places, including cemeteries, downtown urban centers, city
and national parks, airports and public transportation systems.
Most recently, she produced Hex168 (2005), which asked Xbox gamers
to game their own everyday, real-world environments. Previously,
she was a lead designer for 42 Entertainment’s ilovebees (2004),
which received the Innovation Awards from the International Game
Developers Association, the games Webby Award from the
International Academy of Digital Arts and Sciences, and recognition
from the New York Times' 2004 Year in Review as one of the most
significant cultural phenomena of the year. She is also well-known
for her design work on flash mobs (2003), urban superhero games
like the Go Game (2001 - present), and alternate reality games
like Last Call Poker (2005). Her research focuses on systems and
interfaces for massively collaborative play, both in game
environments and in everyday life. She consults frequently for
technology companies like Intel, Microsoft and Nokia, and for
organizations such as the MacArthur Foundation and the Institute
for the Future. Her latest research on real-world mission design
for public spaces will be published by MIT Press in Spring 2006.
When not puppet mastering games, she teaches game design
(San Francisco Art Institute) and contemporary games culture
(UC Berkeley), with an emphasis on how these two fields intersect
with public policy, social networks and live performance.
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